Manchester-based Freelance B2B PR professional and copywriter

Archive for July, 2012

Keep On Blogging

Ironic isn’t it? I spend most of my time preaching to clients about the importance of writing regular blog posts and keeping it as up to date as possible, and here we are – only my second post of 2012. In truth it’s due to the fact that I have been so busy working hard on PR and social media projects as well as lecturing at MMU and the University of Chester rather than a lack of content.

However, it just goes to prove the point that a good blogging strategy needs to be planned well in advance as well as having flexibility to respond to current trends. So here are my top tips for blogging success:

  1. Create an editorial calendar: It’s always to best to plan ahead and in the majority of cases blogging is going to come second to your actual day job. Before you start, pull together about six months’ worth of content ideas for blog posts and put them into an editorial calendar (i.e. when you are going to write and post them). That way if there is nothing topical happening then you will always have something great to write about.
  2. Brainstorm content ideas: Get together as many people within your business as you can, everyone brings a different perspective and the best blogs are those that make you think differently about a subject. A few basic ideas for blogs could be new legislation, research on your particular industry, trends that your salesforce has noticed, topical debate or even common customer questions.
  3. Appoint a blog editor: Sounds like a grand title but it’s simply someone who has overall responsibility to ensure that there are regular blog posts added. It is always worth making this person responsible for editing individual blogs, especially if you are having different writers to make sure there is a consistent overall tone.
  4. Promote your blog: Ensuring regular content is just half the battle, a successful blog hinges on getting regular readers. Therefore, it is important to promote your blog as much as you possibly can, promote individual posts across all your social media platforms, on e-newsletters and even on email signatures.
  5. Remain flexible: While I’ve concentrated on the importance of planning ahead, it is also important to be flexible and respond to topical subjects as and when they arise. This will keep your blog fresh and ensure readers come back regularly.

There you go – it is now my pledge to follow my own advice to the letter and blog regularly.

Happy blogging, if you have any tips please feel free to comment below.

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