Manchester-based Freelance B2B PR professional and copywriter

Archive for the ‘Networking’ Category

Getting Social Media Write

As a B2B PR professional the written word is my main tool of the trade (ok and the ability to talk endlessly!) so I thought it was just me that got annoyed by the amount of spelling and grammar mistakes on social media platforms but apparently not. I read a great piece on Fresh
Business Thinking
the other day professing how much it grated on the author too.

Yes, yes I know that on Twitter you only get 140 characters and I don’t mind a few abbreviations to get the point across and I am not that old that I don’t appreciate the fact that it’s supposed to be a more casual form of communication. But surely that doesn’t excuse a poor grasp of the English language and over use of punctuation?!

Personally, I think it’s particularly prevalent in the B2B arena – if you’re managing a company’s social media presence or using any platform for professional purposes then shouldn’t one of the main aims be to get your key messages across in an appropriate and eloquent manner? Building relationships is a key element of social media but would you trust a firm of solicitors, for example that couldn’t spot a typo in their LinkedIn profile? You get my point so my top tip and one that I feel like shouting at my computer screen sometimes is:

Social media is another marketing channel, treat it in the same way you would an e-shot or brochure – proof read the copy!

It’s important to remember that all the little things combined form your online reputation – don’t fall at the first hurdle. I’d be interested to hear other people’s comments on this subject so tweet me @deegoldstraw.

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Interacting with PR’s next generation

As part of the University of Chester’s Public Relations employer group, I have continued my support of PR’s future stars with an address to third year students that aimed to enhance the undergraduates’ employment prospects by providing a glimpse into industry requirements.

Forming part of a final year skills module centred around integrated communication campaigns, the lecture focused on the application of theoretical knowledge within a practical context. Aiming to engage the students in a wider discussion on the importance of creating a technical edge in the PR industry, I provided an invaluable taster as to what daily life in an integrated agency entails.

Susan Kinnear, senior lecturer and programme leader, University of Chester, commented: “While we are keen to emphasise a strong critical awareness within the graduate programme, advice from on-the-job professionals offers students invaluable insight into the real-life operations of contemporary PR and marketing agencies. Using practical exercises to demonstrate the relevant skills required by employers, Dee provided invaluable tips on securing that all important first job.”

As it is coming up to the time when undergraduates are trying to get that all important jobs I wondered if people would be interested in sharing any advice here?

InMaps: More Than Just A Pretty Picture

InMaps is LinkedIn’s connection-mapping tool and unlike Facebook’s 2007 Friend Wheel which was multi-coloured and extremely pretty to look at didn’t tell us anything that we didnt already know. On the other hand I have found InMaps really useful – not only is it fabulous to look at but it tells you a lot about your networks.

The clusters, for example give you an immediate and in-depth visual representation of your key business networks and where they overlap, which can be difficult to see in a simple list of contacts. This helps you to make sense of your networks as you can also label each of the clusters.

Understanding the connections between people in your network can be important especially when you need to get things done. Knowing who connects to who when pulling together a team or project means you can work with people who already know each other.

Keep an eye out for clusters around particular sectors or areas of knowledge as if these fit with your business these contacts have the potential to be hot leads. InMaps will also show you who is best connected in your network, as these ‘influencers’ appear as larger dots within the map, so you know who you should be networking with.

Check out my InMap here:http://inmaps.linkedinlabs.com/share/Dee_Goldstraw/72454832153201863313162184555341297202

I am interested to find out any other ways that people are using InMaps?