Manchester-based Freelance B2B PR professional and copywriter

Archive for the ‘Reputation’ Category

No such thing as bad PR?

A client said to me in a meeting the other day: “I am a strong believer that there is no such thing as bad PR, right?” Well that’s not strictly true was my reply. And here’s why:

Bad PR has no real strategy or plan and no real purpose, it doesn’t build a consistent image or reputation of a company or its products/services.

It is reactionary in nature and sends out a press release just because one hasn’t been sent out in a while or to merely justify a monthly retainer fee. Nor does it follow up to see if the company is utilising PR efforts to support its sales team or provide new content for its website.

Anyone could write a press release and for some companies with limited budgets, it is the only option but sending out bad PR is in my opinion a waste of money. Poorly written press releases, pointless case studies and articles packed with blatant sales messages do nothing for the reputation of the company.

Interestingly I am talking to a group of third year students at MMU today about reputation management in particular via online PR.

So my question is: Is it better to have no image rather than a bad one?


Getting Social Media Write

As a B2B PR professional the written word is my main tool of the trade (ok and the ability to talk endlessly!) so I thought it was just me that got annoyed by the amount of spelling and grammar mistakes on social media platforms but apparently not. I read a great piece on Fresh
Business Thinking
the other day professing how much it grated on the author too.

Yes, yes I know that on Twitter you only get 140 characters and I don’t mind a few abbreviations to get the point across and I am not that old that I don’t appreciate the fact that it’s supposed to be a more casual form of communication. But surely that doesn’t excuse a poor grasp of the English language and over use of punctuation?!

Personally, I think it’s particularly prevalent in the B2B arena – if you’re managing a company’s social media presence or using any platform for professional purposes then shouldn’t one of the main aims be to get your key messages across in an appropriate and eloquent manner? Building relationships is a key element of social media but would you trust a firm of solicitors, for example that couldn’t spot a typo in their LinkedIn profile? You get my point so my top tip and one that I feel like shouting at my computer screen sometimes is:

Social media is another marketing channel, treat it in the same way you would an e-shot or brochure – proof read the copy!

It’s important to remember that all the little things combined form your online reputation – don’t fall at the first hurdle. I’d be interested to hear other people’s comments on this subject so tweet me @deegoldstraw.