As part of the University of Chester’s Public Relations employer group, I have continued my support of PR’s future stars with an address to third year students that aimed to enhance the undergraduates’ employment prospects by providing a glimpse into industry requirements.
Forming part of a final year skills module centred around integrated communication campaigns, the lecture focused on the application of theoretical knowledge within a practical context. Aiming to engage the students in a wider discussion on the importance of creating a technical edge in the PR industry, I provided an invaluable taster as to what daily life in an integrated agency entails.
Susan Kinnear, senior lecturer and programme leader, University of Chester, commented: “While we are keen to emphasise a strong critical awareness within the graduate programme, advice from on-the-job professionals offers students invaluable insight into the real-life operations of contemporary PR and marketing agencies. Using practical exercises to demonstrate the relevant skills required by employers, Dee provided invaluable tips on securing that all important first job.”
As it is coming up to the time when undergraduates are trying to get that all important jobs I wondered if people would be interested in sharing any advice here?