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Research Information Sheet


This survey has been compiled by Dee Goldstraw, a Senior Lecturer at Manchester Metropolitan University, and Dr Jayne Rodgers, a Senior Lecturer at Teesside University. We would like to invite you to take part in this online survey that will help us to better understand how and why people are using Instagram. You may have a few questions about your participation, we hope to answer these below:

Why have I been invited to take part?

We are particularly interested in investigating people’s usage of Instagram and while there is no age limit, we ask that all participants are over the age of 18.

Do I have to take part?

It is up to you to decide. We have described the nature of the study and there is information below. At the bottom we will ask you to answer yes to question about giving consent to show you agree to take part. You are free to withdraw at any time, without giving a reason.

 What will I be asked to do? 

You will simply be asked to answer fourteen short questions in this online survey about the way in which you use Instagram; you do not have to give any personal identifying information. All the questions are multiple choice, so it should take a maximum of 10 minutes to complete.

 Are there any advantages if I participate?

There will be no direct payment or rewards given for your participation in the survey. You will be contributing to the academic body of knowledge on the way in which society utilises social media.

What will happen with the data I provide?

When you agree to participate in this research, we will not collect any personally-identifiable information. The Manchester Metropolitan University (‘the University’) is the Data Controller in respect of this research and any data that you provide as a research participant.

The University is registered with the Information Commissioner’s Office (ICO), and manages personal data in accordance with the General Data Protection Regulation (GDPR) and the University’s Data Protection Policy.

If your data is shared this will be under the terms of a Research Collaboration Agreement which defines use, and agrees confidentiality and information security provisions. It is the University’s policy to only publish anonymised data unless you have given your explicit written consent to be identified in the research. The University never sells personal data to third parties.

We will only retain your personal data for as long as is necessary to achieve the research purpose. The data from the survey will be kept on a university password protected laptop and destroyed once it has been analysed for this piece of research at the end of July 2019. The survey does not collect any personal identifiable information so all the data will be anonymous. Only the two researchers (Dee Goldstraw and Jayne Rodgers) will have access to the data.

For further information about use of your personal data and your data protection rights please see the University’s Data Protection Pages.

What will happen to the results of the research study?

The results of the survey will be presented at an academic conference and published in an academic journal.

Who has reviewed this research project?

The research will be reviewed by academic peers at the conferences and journals.

Who do I contact if I have concerns about this study or I wish to complain?

Questions about the research should be address to Dee Goldstraw (

Questions about the ethics of this research should be addressed to Jane Walkington-Ellis (

If you have any concerns regarding the personal data collected from you, our Data Protection Officer can be contacted using the e-mail address, by calling 0161 247 3331 or in writing to: Data Protection Officer, Legal Services, All Saints Building, Manchester Metropolitan University, Manchester, M15 6BH. You also have a right to lodge a complaint in respect of the processing of your personal data with the Information Commissioner’s Office as the supervisory authority. Please see:

Click here to return to the survey.


Thank you in advance for your time.  

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