Within my role as senior lecturer in digital communications at Manchester Metropolitan University, I am research active. My areas of interest and pubication are centred around social media within the PR industry but I am keen to get involved in any projects centred around digital communications.
My most recent conference papers are:
Social media as a media relations tool at Euprera 2016.
Instagram’s ‘fitspiration’ trend and its effect on young women’s self esteem at BLED 2016.
Can PR practitioners build positive journalist relationships via social media at Euprera 2013.