Manchester-based Freelance B2B PR professional and copywriter

Posts tagged ‘B2B’

Getting Social Media Write

As a B2B PR professional the written word is my main tool of the trade (ok and the ability to talk endlessly!) so I thought it was just me that got annoyed by the amount of spelling and grammar mistakes on social media platforms but apparently not. I read a great piece on Fresh
Business Thinking
the other day professing how much it grated on the author too.

Yes, yes I know that on Twitter you only get 140 characters and I don’t mind a few abbreviations to get the point across and I am not that old that I don’t appreciate the fact that it’s supposed to be a more casual form of communication. But surely that doesn’t excuse a poor grasp of the English language and over use of punctuation?!

Personally, I think it’s particularly prevalent in the B2B arena – if you’re managing a company’s social media presence or using any platform for professional purposes then shouldn’t one of the main aims be to get your key messages across in an appropriate and eloquent manner? Building relationships is a key element of social media but would you trust a firm of solicitors, for example that couldn’t spot a typo in their LinkedIn profile? You get my point so my top tip and one that I feel like shouting at my computer screen sometimes is:

Social media is another marketing channel, treat it in the same way you would an e-shot or brochure – proof read the copy!

It’s important to remember that all the little things combined form your online reputation – don’t fall at the first hurdle. I’d be interested to hear other people’s comments on this subject so tweet me @deegoldstraw.

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Starting out …

It is my aim to use this blog to promote my services as a freelance B2B PR professional and copywriter. Just starting out as a freelancer I am sure it will include the highs and lows of being my own boss. But most importantly I hope to create an online portfolio that keeps everyone up to date with the clients I am working with and the projects I have completed.

My key objective of setting up on my own is to provide a cost effective, flexible and results driven service for B2B clients and provide extra support when required to PR agencies.

Finally, I will give my personal views on industry news and events/conferences that I have attended.