Manchester-based Freelance B2B PR professional and copywriter

Posts tagged ‘Business’

Who owns your Twitter account?

You automatically assume the answer to that question is you – but don’t be so sure, especially if part of your role at work is to tweet.

I read an extremely interesting article in Marketing last week on this exact subject. For example, a legal case currently going through in the US is against an employee of the mobile phone site ‘PhoneDog’, who left the company and took his 17,000 followers with him. Dropping the brand from his Twitter handle could cost him somewhere in the region of $340,000 if the case is successful.

It got me thinking, is this yet another consideration that is going to have to be included within employment contracts and social media guidelines? But what happens if when you arrive at a company you already have 1000’s of followers? Who owns those followers you or the company? Where do you draw the line?

The more you think about it the more complicated it gets. The article in Marketing also gives a great example of journalists – most of whom have a large following on Twitter. What happens if they move to a rival media outlet and simply change the company name on their profile (afterall it takes just seconds)?

Many brands are keen to add some personality to their social media accounts, and rightly so, but perhaps now is the time for companies to put some thought behind guidelines as to who exactly owns what on Twitter? Save some large legal bills!

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InMaps: More Than Just A Pretty Picture

InMaps is LinkedIn’s connection-mapping tool and unlike Facebook’s 2007 Friend Wheel which was multi-coloured and extremely pretty to look at didn’t tell us anything that we didnt already know. On the other hand I have found InMaps really useful – not only is it fabulous to look at but it tells you a lot about your networks.

The clusters, for example give you an immediate and in-depth visual representation of your key business networks and where they overlap, which can be difficult to see in a simple list of contacts. This helps you to make sense of your networks as you can also label each of the clusters.

Understanding the connections between people in your network can be important especially when you need to get things done. Knowing who connects to who when pulling together a team or project means you can work with people who already know each other.

Keep an eye out for clusters around particular sectors or areas of knowledge as if these fit with your business these contacts have the potential to be hot leads. InMaps will also show you who is best connected in your network, as these ‘influencers’ appear as larger dots within the map, so you know who you should be networking with.

Check out my InMap here:http://inmaps.linkedinlabs.com/share/Dee_Goldstraw/72454832153201863313162184555341297202

I am interested to find out any other ways that people are using InMaps?