Manchester-based Freelance B2B PR professional and copywriter

Posts tagged ‘PR’

Keep On Blogging

Ironic isn’t it? I spend most of my time preaching to clients about the importance of writing regular blog posts and keeping it as up to date as possible, and here we are – only my second post of 2012. In truth it’s due to the fact that I have been so busy working hard on PR and social media projects as well as lecturing at MMU and the University of Chester rather than a lack of content.

However, it just goes to prove the point that a good blogging strategy needs to be planned well in advance as well as having flexibility to respond to current trends. So here are my top tips for blogging success:

  1. Create an editorial calendar: It’s always to best to plan ahead and in the majority of cases blogging is going to come second to your actual day job. Before you start, pull together about six months’ worth of content ideas for blog posts and put them into an editorial calendar (i.e. when you are going to write and post them). That way if there is nothing topical happening then you will always have something great to write about.
  2. Brainstorm content ideas: Get together as many people within your business as you can, everyone brings a different perspective and the best blogs are those that make you think differently about a subject. A few basic ideas for blogs could be new legislation, research on your particular industry, trends that your salesforce has noticed, topical debate or even common customer questions.
  3. Appoint a blog editor: Sounds like a grand title but it’s simply someone who has overall responsibility to ensure that there are regular blog posts added. It is always worth making this person responsible for editing individual blogs, especially if you are having different writers to make sure there is a consistent overall tone.
  4. Promote your blog: Ensuring regular content is just half the battle, a successful blog hinges on getting regular readers. Therefore, it is important to promote your blog as much as you possibly can, promote individual posts across all your social media platforms, on e-newsletters and even on email signatures.
  5. Remain flexible: While I’ve concentrated on the importance of planning ahead, it is also important to be flexible and respond to topical subjects as and when they arise. This will keep your blog fresh and ensure readers come back regularly.

There you go – it is now my pledge to follow my own advice to the letter and blog regularly.

Happy blogging, if you have any tips please feel free to comment below.

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Getting Social Media Write

As a B2B PR professional the written word is my main tool of the trade (ok and the ability to talk endlessly!) so I thought it was just me that got annoyed by the amount of spelling and grammar mistakes on social media platforms but apparently not. I read a great piece on Fresh
Business Thinking
the other day professing how much it grated on the author too.

Yes, yes I know that on Twitter you only get 140 characters and I don’t mind a few abbreviations to get the point across and I am not that old that I don’t appreciate the fact that it’s supposed to be a more casual form of communication. But surely that doesn’t excuse a poor grasp of the English language and over use of punctuation?!

Personally, I think it’s particularly prevalent in the B2B arena – if you’re managing a company’s social media presence or using any platform for professional purposes then shouldn’t one of the main aims be to get your key messages across in an appropriate and eloquent manner? Building relationships is a key element of social media but would you trust a firm of solicitors, for example that couldn’t spot a typo in their LinkedIn profile? You get my point so my top tip and one that I feel like shouting at my computer screen sometimes is:

Social media is another marketing channel, treat it in the same way you would an e-shot or brochure – proof read the copy!

It’s important to remember that all the little things combined form your online reputation – don’t fall at the first hurdle. I’d be interested to hear other people’s comments on this subject so tweet me @deegoldstraw.

Interacting with PR’s next generation

As part of the University of Chester’s Public Relations employer group, I have continued my support of PR’s future stars with an address to third year students that aimed to enhance the undergraduates’ employment prospects by providing a glimpse into industry requirements.

Forming part of a final year skills module centred around integrated communication campaigns, the lecture focused on the application of theoretical knowledge within a practical context. Aiming to engage the students in a wider discussion on the importance of creating a technical edge in the PR industry, I provided an invaluable taster as to what daily life in an integrated agency entails.

Susan Kinnear, senior lecturer and programme leader, University of Chester, commented: “While we are keen to emphasise a strong critical awareness within the graduate programme, advice from on-the-job professionals offers students invaluable insight into the real-life operations of contemporary PR and marketing agencies. Using practical exercises to demonstrate the relevant skills required by employers, Dee provided invaluable tips on securing that all important first job.”

As it is coming up to the time when undergraduates are trying to get that all important jobs I wondered if people would be interested in sharing any advice here?

Top Tips To Market Your Business On Twitter

Twitter or tweeting … we all know we should be doing it but I am encountering clients on a regular basis that are unsure of how they should be using it to market their business.

So in the essence of keeping it short and tweet, here are my top tips for gettting the most out of Twitter:

  1. Keyword target: peform searches on your keywords and reply to relevant tweets. Remember to include # of your keywords too so they can be found easily.
  2. Getting a response: phrasing your tweets as a question is one of the best ways to provoke a response and instigate a two way dialogue.
  3. Be real: show some personality with your tweets and avoid spaming your followers with constant sales messages – remember its a conversation.

Happy tweeting.

Starting out …

It is my aim to use this blog to promote my services as a freelance B2B PR professional and copywriter. Just starting out as a freelancer I am sure it will include the highs and lows of being my own boss. But most importantly I hope to create an online portfolio that keeps everyone up to date with the clients I am working with and the projects I have completed.

My key objective of setting up on my own is to provide a cost effective, flexible and results driven service for B2B clients and provide extra support when required to PR agencies.

Finally, I will give my personal views on industry news and events/conferences that I have attended.